A personalized e-commerce platform: Innovation and versatility
Siroko decided to move away from Shopify after taking a close look at their growing needs and future plans. Instead, they chose to build their own platform, one that not only meets their current demands but can also grow with their big expansion goals.
The new platform provides a smooth and personalized experience for Siroko’s users, with easy navigation and a responsive design that works great on any device. This upgrade speeds up page performance and reduces loading times, which helps lower bounce rates and boost conversions.
“This platform is more than just a technological shift; it’s a new strategic pillar for Siroko,” says Javier Fernández, CTO of Siroko. “We’ve created a robust and flexible solution that will enable us to respond quickly to market demands and, most importantly, provide our customers with an exceptional shopping experience.”
Streamlined and secure payments powered by Adyen
To ensure a seamless and secure payment experience, Siroko has partnered with Adyen, one of the most trusted and powerful payment platforms available. This integration supports a wide range of payment methods, tailored to local preferences across markets, including credit cards, digital wallets, and other alternatives, all while supporting multiple currencies.
This sophisticated payment solution enhances the user experience and drives higher conversions in international markets by eliminating previous transaction barriers.
Streamlined logistics, stock, and store management
A key element of Siroko’s new environment is its proprietary system for managing logistics, inventory, and stores, developed by Techpump. This custom solution allows for:
- Real-time inventory management, optimizing stock levels based on demand.
- Automation of logistics , streamlining order processing and shipping for greater efficiency.
- Centralized store control, simplifying and coordinating management across multiple sales channels.
“The automation and centralized control we have implemented are critical to our operational efficiency,” says Cristina Cecín, Siroko’s Chief Operating Officer: “With this new platform, we not only improve internal management, but also ensure that every customer receives their order quickly and accurately.”
Optimized SEO, multilingual features, multiple currencies, and an enhanced user experience
The new Siroko platform was designed with a clear focus on SEO and optimized for international performance. Its standout features include:
- Advanced SEO optimization: Boosting organic search positioning on major search engines.
- Multilingual support: Delivering a localized user experience that improves accessibility in various markets.
- Adaptation to multiple currencies: Simplifying the shopping experience across different regions.
The platform also comes with an advanced system to manage users, collections, and products, making the shopping experience even more personalized.
A future packed with new tech innovations
This platform upgrade is just the start of a new chapter for Siroko in the e-commerce world. The company has announced that new in-house tech products will soon be integrated in close collaboration with Techpump, highlighting its ongoing commitment to innovation and improving the user experience.
These upcoming updates will bring AI-powered tools for personalized recommendations, trend prediction, and an even smoother omnichannel experience.
Setting new standards in e-commerce. With this new platform, Siroko solidifies its position as a leader in e-commerce innovation, showcasing its ability to evolve and stay ahead in an ever-more competitive market. This transformation not only enhances the user experience but also sets the company up for future growth and global expansion.
By moving away from Shopify and reinventing its e-commerce model, Siroko has made a bold move. With continued collaboration with Techpump, the future is filled with exciting opportunities and technological breakthroughs.